Branding & Positioning: What’s so special about B2B?
Way back when, our ancestors started the concept of “branding” when they burned an identifying mark onto their cattle so they could easily pick them out of a herd. Today, branding has evolved far beyond simply identifying a product, and is more about creating psychological connections between purchasers and products.
- 3 min read
- Feb 2, 2017 11:37:30 AM
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