Heavy periods are often dismissed as ‘normal’ or just something women have to deal with. But what if there’s an underlying medical cause? One in five women with excessive menstrual bleeding may actually have a bleeding disorder, such as Von Willebrand Disease. Yet, this connection is rarely made, leaving many women undiagnosed and without the right treatment for years. To change this, Living Stone developed the website She Bleeds for CSL Behring, a platform that provides accessible, reliable information and helps bring this issue out of the shadows.

Clear communication is essential in the relationship between healthcare professionals and patients. Medical treatments can be complex, and patients often receive a lot of information in a short amount of time. That’s why it’s crucial to present healthcare information in an accessible and understandable way. Video is a powerful tool in this process—it lowers barriers, makes complex treatments easier to grasp, and helps patients and their families better prepare for their care journey.

Despite the growing number of people living with diabetes, awareness and understanding of the condition remain limited. Even in 2025, many misconceptions persist, particularly regarding the causes and the role of lifestyle – and surprisingly, even among those with diabetes. To address this, we created the podcast series ‘Let’s Talk Diabetes!’ for Abbott to educate and raise awareness among the broader public.

Dedalus, a long-time client of Living Stone, turned to us once again for our healthcare expertise to explore the Dutch market for their groundbreaking digital solution for ambulance care: amPHI.

Do you need an influencer to promote your B2B product or service? If you’re thinking of celebrity influencers like Lewis Hamilton or one of the Kardashians, the answer is probably no. But if you’re thinking of an influential person in your industry, or a top subject-matter expert, it’s something to consider, as it can add value and new dimensions to your marketing programs.

If you visited a website recently, you likely interacted with a chatbot. Whether they’re ‘smart’ (powered by generative AI), ‘simple’ (rule-based), or a mix of both, chatbots are now ubiquitous across all types of websites. And this popularity is going to grow – according to market intelligence company Mordor, the chatbot market will reach $102 billion USD by 2026. And according to research firm Gartner, by 2027 chatbots will be the main customer service channel for approximately 25% of companies. In a press released issued by Gartner, Uma Challa, Sr. Director Analyst at Gartner, commented: “Chatbots and virtual customer assistants (VCAs) have evolved over the past decade to become a critical technology component of a service organization’s strategy. When designed correctly, chatbots can improve customer experience and drive positive customer emotion at a lower cost than live interactions.”

The introduction of the ChatGPT chatbot by OpenAI (and its subsequent popularity) has triggered a host of questions about intellectual property and copyright ownership. A key question is: who owns the content that is created by ChatGPT? At this point in time, the answer isn’t entirely clear.

In the current economic context, with prices and inflation rising, it is essential for B2B companies to look beyond price alone. Value has become a central element in B2B marketing strategies. In this blog, we dive deeper into the different aspects of value, and how B2B companies can maximize these aspects.

How to be successful as a medium-sized B2B company in a troubled world. Strategies and the role of a B2B marketing agency in facing global challenges. In a world full of geopolitical tensions, economic uncertainties and rapidly changing technologies, B2B companies face numerous challenges. These challenges have a direct impact on how B2B companies develop and implement their marketing strategies. In this blog, we will discuss some of the key global challenges that a medium-sized B2B company in Belgium or Europe may face. We will also explore possible strategies that can help companies successfully deal with these challenges, with a focus on the role of a B2B marketing agency such as Living Stone.