Is social media relevant in B2B marketing?
How would you describe your social media strategy? Is it simply an add-on to your marketing campaigns, or do you have a social media marketing plan? Social media used to be seen as more relevant to B2C – but not anymore. Today, B2B marketers are increasingly using social media to generate leads, build brands and reputation, and even help with recruiting. To answer the question: social media is certainly relevant in B2B marketing!
- 2 min read
- Jun 6, 2017 6:39:33 PM
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