ChatGPT is an AI-powered chatbot that was unleashed on the world in late 2022. A lot has been written about it since then, and so far opinion seems divided. We wondered how the chatbot could be used in B2B digital marketing, so we decided to let ChatGPT answer this question itself. We tasked the AI tool with writing a 400-word article on the subject.

As a B2B marketing agency with over 30 years of experience, we’ve got the business experience and scope to develop and manage projects of all sizes, including regional, national and international marketing programs. During these 30 years we’ve also created a solid freelancing network all over the world. Some of our freelancers help us just to get some campaigns on track, but others stick around a little bit longer… like Judy, who has been one of our freelancing ‘rocks’ for almost 20 years now. Eager to meet her? Then read on!

LinkedIn is and remains an important platform for companies to reach specific target groups. The platform is unique because it collects information about the professional status of users (job title, sector, publications, experience, employer, ...). You can address your target group in different ways: organically (non-paid) or sponsored (paid). But what is the difference between the two? And is worth spending the budget on a sponsored post?

Over the past two years, many trade shows, congresses and other events were postponed or cancelled. Some organizers offered a virtual alternative, but it wasn’t easy to create the same kind of experience online. Now that the event sector is back in full swing, it’s a good time to dust off your event communication plans, and see if they need any finetuning. This roadmap will help you get started.

The Chinese consumer has an increasing amount of purchasing power, and is quite familiar with technology. In fact, in the first half of 2020, the volume of e-commerce exports to China increased by 24%. Many Western companies are looking at the potential of this market, and considering how to explore it through digital channels.

A recent headline in The New York Times sums it up perfectly: “The virus has changed the way we internet.” The off- and on-line worlds have undergone a seismic shift, with significant impacts for B2B marketing. In this blogpost, we cover some recent findings from HubSpot, including those in HubSpot’s “Not Another State of Marketing Report,” a mid-year look at the current state of marketing, including new developments and emerging trends for 2020. (The full HubSpot report is available as a download at the end of this blogpost.)

Do you provide your customers with a way to interact with each other and find helpful insights? Whether you offer an “official” branded community, or your customers are actively seeking information on your company and products via forums like reddit or Quora, your customers know that often the best source of information is another user. When it comes to complex technology solutions, nothing compares to peer-to-peer insights and perspectives.

As we get ready to close the books on 2018, let’s take a moment and think about the year to come. What B2B marketing evolutions and trends will have an impact in 2019?

You’ve done all the hard work that’s involved in creating your B2B brand strategy, including defining all of your graphic elements, from font to colors, and creating brand guides to ensure consistency across all formats and vehicles. You’ve defined your value proposition, and you’ve developed your buyer personas.