Should you use Veeva, Showpad or both? Content management and sales enablement platforms for life sciences / healthcare / B2B Veeva and Showpad are two well-known solutions for content management and sales enablement. Each of these platforms supports different aspects of content development / approval and sales and marketing processes. Veeva offers a suite of software solutions for companies in the life sciences industry. Its products, such as Veeva CRM and Veeva Vault, are highly specialized and designed to help life sciences companies manage regulatory compliance, their customer data, content, and relationships more effectively and efficiently. Veeva has built a strong reputation in the pharmaceutical and biotech industries, with a customer base that includes many of the world's largest pharmaceutical companies.

Insights and tips from Peter Ostrow at Forrester What do these turbulent times mean for sales enablement, and for sales enablement professionals? Peter Ostrow, VP and research director at Forrester, shared his insights in a webinar on “Sales Enablement in Unpredictable Times: What’s in your skill set?” The webinar was part of a series hosted by Showpad, focusing on sales enablement and selling. Here are some of the highlights from the webinar.

Is your digital content working for you? According to the latest Veeva Pulse Field Trends Report on digital content in healthcare, 77% of field content is “never or rarely used.” At the same time, companies are creating more and more content – the biopharma companies surveyed shared that they had created 20% more content in 2022 compared to 2021. (The Veeva report was based on an analysis of 600 million annual sales interactions with healthcare professionals globally, covering 80% of the industry.)

The Chinese consumer has an increasing amount of purchasing power, and is quite familiar with technology. In fact, in the first half of 2020, the volume of e-commerce exports to China increased by 24%. Many Western companies are looking at the potential of this market, and considering how to explore it through digital channels.

A recent headline in The New York Times sums it up perfectly: “The virus has changed the way we internet.” The off- and on-line worlds have undergone a seismic shift, with significant impacts for B2B marketing. In this blogpost, we cover some recent findings from HubSpot, including those in HubSpot’s “Not Another State of Marketing Report,” a mid-year look at the current state of marketing, including new developments and emerging trends for 2020. (The full HubSpot report is available as a download at the end of this blogpost.)

Will content (marketing) still be king in 2019? Well, there is going to be an uprising. But it isn’t another platform or tool that’s threatening to disrupt content’s reign. The threat is actually from too much content. The sheer volume of content that is being created is making it increasingly difficult to reach your targets. Marketer Mark Schaefer coined the term “Content Shock” to describe this phenomenon, where the amount of available content vastly exceeds our ability to consume it. For B2B marketers, this means that your content has to be powerful enough to break through the noise and draw your prospects to it, offering them true value. So given today’s crowded marketplace and ever-increasing amounts of content, how can you ensure that your content reaches your desired audiences?

If you’re a B2B marketer, chances are you’re churning out a lot of content. “Content is king,” you might be muttering, as you compile stacks of blog posts, white papers, case studies, and more. But in the rush to keep the fresh content coming, you may be making some common mistakes. We’ve put together a list of “what not to do with online content marketing,” to highlight the 5 most common digital marketing failures that we see in B2B content marketing.

There’s a lot of pressure on your B2B marketing content to perform. It has to connect with all of your different buyer personas, it has to pull them along all the steps in their buyer’s journey, and ultimately it has to transform them from a prospect into a lead, ready for interaction with your sales team.

Remember mass marketing? If you do, you’re probably familiar with rotary dial phones, and maybe you even owned a Walkman. Mass marketing – which for a long time ruled the sales process – is vanishing into history, along with floppy disks and fax machines. Now, thanks to the internet, content marketing is king, and it completely changed the way companies sell their products and solutions.