Living Stone blog 3

 

 

Do I need to sponsor my LinkedIn posts to reach my target audience?

LinkedIn is and remains an important platform for companies to reach specific target groups. The platform is unique because it collects information about the professional status of users (job title, sector, publications, experience, employer, ...). You can address your target group in different ways: organically (non-paid) or sponsored (paid). But what is the difference between the two? And is worth spending the budget on a sponsored post?

Be in control of your live dashboard as a customer

To measure is to know. We all know this age-old saying, but did we think that in 2022 it would still be as relevant? Well, we may have left the old measuring rod behind, but today we want our data dashboards and Google Analytics as close to us as possible. As marketers, we know that measuring online data is critical.

Is there a trade show on your horizon? With this step-by-step plan, your communications will be right on target

Over the past two years, many trade shows, congresses and other events were postponed or cancelled. Some organizers offered a virtual alternative, but it wasn’t easy to create the same kind of experience online. Now that the event sector is back in full swing, it’s a good time to dust off your event communication plans, and see if they need any finetuning. This roadmap will help you get started.

Digital marketing in a world without third-party cookies

Safari and Firefox have already eliminated the use of third-party cookies in their browsers. In 2023, Google Chrome will do the same. With that, all of the most popular browsers will have restricted the use of third-party cookies. What are they and why are they being phased out? And what does this mean for the effectiveness of your website or webshop?

Creating digital sales tools that support B2B sales conversations

And we are not talking about PPT here… As B2B marketer, one of your priorities is to provide your sales professionals with the tools they need to support the interactions they have with prospects, from emails to digital meetings to face-to-face. A good sales toolkit will include a wide range of content topics and types, in easy-to-digest digital formats that your sales reps can pick and choose from, to guide their sales conversations and respond to the challenge or question at hand.

The future of the internet: Web 3.0, NFTs and the metaverse

Today, the internet has evolved far beyond what its creators likely ever imagined, with its outsize impact on every sphere of life on earth, from how we socialize to how the world’s economy is run. Let’s take a look at three new developments that are shaping the future of the internet: Web 3.0, NFTs and the metaverse.

How to promote the launch of a new hospital facility or clinic

Start telling your story early, and share lots of information as construction proceeds Launching a new initiative such as a new hospital facility or clinic requires a proactive communications approach in order to make the initiative a success from day one. Here are some suggestions for how to communicate to all your audiences over the lifetime of the project, from the initial planning stages through to your opening events.

How does communication contribute to the success of your hospital?

If you want your stakeholders to listen, you have to prove that your messages have value The perception that key stakeholders like referring physicians and patients have about your hospital is crucial. If it’s good, your stakeholders want to serve or be served by your hospital. On the other hand, if people hold a negative perception about your hospital, it can have an impact on everything from staff retention to patient volumes. A differentiated positioning sharpens the perception of the value of a hospital, increasing its attractiveness in the eyes of all audiences. So how can you boost the perception of your hospital? To answer this question, there are two key areas to explore: How can you develop a relationship with your target groups that is based on trust? And how can you become a reliable partner that people listen to?

Welcome to the “crib economy” – how marketing is changing in the Covid era

During the first lockdown, we looked forward to a quick return to normal. Now, the world has changed, and it seems we’re not going back to normal any time soon. Research shows that 75% of the population is still reluctant to engage in activities where contact with others is difficult to avoid – such as going in to the office, taking public transport, flights, carpooling, etc. Economists have introduced the term “crib economy,” meaning a lifestyle where we now all stay close to home.

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