How to be successful as a medium-sized B2B company in a troubled world. Strategies and the role of a B2B marketing agency in facing global challenges. In a world full of geopolitical tensions, economic uncertainties and rapidly changing technologies, B2B companies face numerous challenges. These challenges have a direct impact on how B2B companies develop and implement their marketing strategies. In this blog, we will discuss some of the key global challenges that a medium-sized B2B company in Belgium or Europe may face. We will also explore possible strategies that can help companies successfully deal with these challenges, with a focus on the role of a B2B marketing agency such as Living Stone.

Showpad CEO Hendrik Isebaert shares insights on the changing world of B2B sales in interview with Alex Moyle We recently watched a webinar with Alex Moyle over at The Growth Hub, where Moyle interviewed Showpad CEO Hendrik Isebaert on how the world of B2B selling has changed in the last three years. In this blogpost, we share some of the insights we found really interesting from the interview, starting with one of the biggest shifts – the point in the buyer’s journey where prospects now reach out to sales reps. “What we find is that 60% of the buying cycle has already taken place before the first interaction with the buyer,” says Hendrik Isebaert. In the interview, Isebaert talks about two major changes in particular: the expanded access that buyers have to information, and the trend to larger decision-making units.

Rising production costs are a reality you have to deal with as a B2B marketer, often as a result of increases in wages. The increase in costs challenges you to revise the prices of your services or products. But how do you stay competitive in the market despite these price increases? In this article, we will show you options to manage this challenge.

Should you use Veeva, Showpad or both? Content management and sales enablement platforms for life sciences / healthcare / B2B Veeva and Showpad are two well-known solutions for content management and sales enablement. Each of these platforms supports different aspects of content development / approval and sales and marketing processes. Veeva offers a suite of software solutions for companies in the life sciences industry. Its products, such as Veeva CRM and Veeva Vault, are highly specialized and designed to help life sciences companies manage regulatory compliance, their customer data, content, and relationships more effectively and efficiently. Veeva has built a strong reputation in the pharmaceutical and biotech industries, with a customer base that includes many of the world's largest pharmaceutical companies.

ChatGPT is an AI-powered chatbot that was unleashed on the world in late 2022. A lot has been written about it since then, and so far opinion seems divided. We wondered how the chatbot could be used in B2B digital marketing, so we decided to let ChatGPT answer this question itself. We tasked the AI tool with writing a 400-word article on the subject.

Insights and tips from Peter Ostrow at Forrester What do these turbulent times mean for sales enablement, and for sales enablement professionals? Peter Ostrow, VP and research director at Forrester, shared his insights in a webinar on “Sales Enablement in Unpredictable Times: What’s in your skill set?” The webinar was part of a series hosted by Showpad, focusing on sales enablement and selling. Here are some of the highlights from the webinar.

Is your digital content working for you? According to the latest Veeva Pulse Field Trends Report on digital content in healthcare, 77% of field content is “never or rarely used.” At the same time, companies are creating more and more content – the biopharma companies surveyed shared that they had created 20% more content in 2022 compared to 2021. (The Veeva report was based on an analysis of 600 million annual sales interactions with healthcare professionals globally, covering 80% of the industry.)

Hashtags: everyone knows them, some use them, but few know how to use them as strategically as possible. In this article, we explain the added value of hashtags, and how to use them effectively in a B2B context. Hashtags are an important tool to attract a wider audience and strengthen your online presence on social media. They can increase your visibility, create engagement and interaction, and enhance brand perception.