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Veeva, Showpad or both?

Should you use Veeva, Showpad or both? Content management and sales enablement platforms for life sciences / healthcare / B2B Veeva and Showpad are two well-known solutions for content management and sales enablement. Each of these platforms supports different aspects of content development / approval and sales and marketing processes. Veeva offers a suite of software solutions for companies in the life sciences industry. Its products, such as Veeva CRM and Veeva Vault, are highly specialized and designed to help life sciences companies manage regulatory compliance, their customer data, content, and relationships more effectively and efficiently. Veeva has built a strong reputation in the pharmaceutical and biotech industries, with a customer base that includes many of the world's largest pharmaceutical companies.

How can you use ChatGPT in B2B digital marketing?

ChatGPT is an AI-powered chatbot that was unleashed on the world in late 2022. A lot has been written about it since then, and so far opinion seems divided. We wondered how the chatbot could be used in B2B digital marketing, so we decided to let ChatGPT answer this question itself. We tasked the AI tool with writing a 400-word article on the subject.

Sales enablement in turbulent times

Insights and tips from Peter Ostrow at Forrester What do these turbulent times mean for sales enablement, and for sales enablement professionals? Peter Ostrow, VP and research director at Forrester, shared his insights in a webinar on “Sales Enablement in Unpredictable Times: What’s in your skill set?” The webinar was part of a series hosted by Showpad, focusing on sales enablement and selling. Here are some of the highlights from the webinar.

Maximizing digital content in healthcare

Is your digital content working for you? According to the latest Veeva Pulse Field Trends Report on digital content in healthcare, 77% of field content is “never or rarely used.” At the same time, companies are creating more and more content – the biopharma companies surveyed shared that they had created 20% more content in 2022 compared to 2021. (The Veeva report was based on an analysis of 600 million annual sales interactions with healthcare professionals globally, covering 80% of the industry.)

The most interesting reads from 2022

How do I use hashtags in my B2B social media marketing?

Hashtags: everyone knows them, some use them, but few know how to use them as strategically as possible. In this article, we explain the added value of hashtags, and how to use them effectively in a B2B context. Hashtags are an important tool to attract a wider audience and strengthen your online presence on social media. They can increase your visibility, create engagement and interaction, and enhance brand perception.

SEO: small effort, big impact

We first started hearing about SEO in the 1990s, but the topic is still burning today. And that's not surprising, because the benefits of SEO are numerous, even with limited effort. Not convinced?Then take a moment and read more.

What does it mean to be a freelancer at Living Stone?

As a B2B marketing agency with over 30 years of experience, we’ve got the business experience and scope to develop and manage projects of all sizes, including regional, national and international marketing programs. During these 30 years we’ve also created a solid freelancing network all over the world. Some of our freelancers help us just to get some campaigns on track, but others stick around a little bit longer… like Judy, who has been one of our freelancing ‘rocks’ for almost 20 years now. Eager to meet her? Then read on!

On demand media increasingly popular: The podcast

The podcast, a contraction of iPod and broadcast, is far from new. This form of media first saw the light of day back in 2004. Back then it was available exclusively for Apple's iPod; now it’s gaining more and more space and popularity. It has also found its way into the medical field.

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