We hear a lot about how the B2B sales process has changed. From push to pull, from outbound to inbound, from talking to a live person to receiving automated marketing replies …. The funnel looks a lot different now than it did 10, or five, or even two years ago.

If you’re a B2B marketer, you need to understand the algorithms that determine what content users see, across all key social media platforms. These elusive, ever-changing formulas are incredibly powerful. Knowing how to work with them can make the different between posting content that hardly anyone sees, and posting content that helps you meet your marketing objectives.

If you manage a B2B Facebook page, you know that organic reach is declining. There are several reasons for the decline – the recent changes to Facebook’s News Feed algorithms, the increase in Facebook pages and related marketing content, and the sheer increase in the number of Facebook users, now more than two billion worldwide.

Digitale marketing evolueert zeer snel, de wereld van social media staat niet stil. De uitdaging? Met je bedrijf, product of dienst tijdig inspelen op de nieuwste ontwikkelingen. Van welke belangrijke trends in online marketing, social media en SEO moet je op de hoogte zijn? Wij zochten het voor je uit.

You’ve done all the hard work that’s involved in creating your B2B brand strategy, including defining all of your graphic elements, from font to colors, and creating brand guides to ensure consistency across all formats and vehicles. You’ve defined your value proposition, and you’ve developed your buyer personas.

Are you looking to build your B2B brand? In this era of inbound marketing, the focus is all digital. The internet is where your B2B brand will flourish (or perish), so it makes sense to concentrate your marketing efforts on strengthening your digital footprint. In this blogpost, we’ll look at the three main components of your organization’s digital presence – your website, blog and activities on social media – and explore how you can maximize your impact in each area for 2018.

There’s a big difference between content publishing and content marketing. Content publishing is more or less just putting content up on your website or social media channels, and hoping it will be of interest to somebody. The goal of content marketing, on the other hand, is to get your prospects to do something, to alter their behavior as it relates to your company and product.

Video is emerging as a key digital marketing trend for B2B marketers, opening up powerful new ways to connect with prospects and customers. The B2B marketers who use it report that video is more successful at converting customers than any other technique.