Bart Verduyn
Recent Posts:
Data shows Service Level Agreements help align inbound marketing programs and sales
Both teams should join in a firm handshake for mutual benefit, but historically work at arms’ length. What new research now shows.
- 7 min read
- Oct 21, 2016 5:06:39 PM
Is it possible to fit scientific content to support marketing objectives?
It is one thing to incubate a stack of potential content as a company, but how do you turn complicated in-depth knowledge into valuable marketing assets? That was the question Cerus a biomedical products company focused on blood transfusion safety, confronted Living Stone with.
- 2 min read
- Oct 18, 2016 6:24:06 PM
Data reveals new shifts in inbound marketing; sales priorities
SEO is key. Lead conversion vital but weak. How do you compare to current trends identified in HubSpot’s 2016 Inbound Report?
- 5 min read
- Oct 14, 2016 5:08:21 PM
Why visual identity should align with business identity
Do customers subtly feel a disconnect when engaged with your company? Try a little experiment. Lay some brochures, packaging, letterhead or comparable items for three of your main products before you. Do they project a unified visual feel or appear like they’re from different companies?
- 4 min read
- Sep 1, 2016 8:53:31 AM
