When it comes to choosing the components of your marketing plan, return on investment is an important consideration. If you’re like most marketers, trying to do more, with less, you’re likely looking for options that will deliver the highest return on your marketing spend, while checking off a few other boxes for your organization as well. For many tech and healthcare companies, customer reference marketing represents one of the best and most cost-effective ways to create awareness and build credibility with prospects.

Way back when, our ancestors started the concept of “branding” when they burned an identifying mark onto their cattle so they could easily pick them out of a herd. Today, branding has evolved far beyond simply identifying a product, and is more about creating psychological connections between purchasers and products.

You’ve considered all the benefits of adding video to your marketing campaigns (see Why you need to add video to your marketing plan). Now, it’s time to get started. In this video marketing blogpost, we’ll explain video marketing step by step to create your own video marketing campaign:

De twee centrale kandidaten voor de US verkiezingen krijgen vandaag alle aandacht in de wereldmedia. In de marge spelen nog wat andere kandidaten mee, die misschien beter zullen scoren dan verwacht, omdat heel wat Amerikaanse kiezers de keuze tussen hangen of wurgen niet willen maken.

A positioning strategy molds an image for a product or service. A company undergoing major transformation used this discipline to redefine its go-to-market messaging.

Both teams should join in a firm handshake for mutual benefit, but historically work at arms’ length. What new research now shows.

It is one thing to incubate a stack of potential content as a company, but how do you turn complicated in-depth knowledge into valuable marketing assets? That was the question Cerus a biomedical products company focused on blood transfusion safety, confronted Living Stone with.

SEO is key. Lead conversion vital but weak. How do you compare to current trends identified in HubSpot’s 2016 Inbound Report?

Do customers subtly feel a disconnect when engaged with your company? Try a little experiment. Lay some brochures, packaging, letterhead or comparable items for three of your main products before you. Do they project a unified visual feel or appear like they’re from different companies?