Unlike in secondary school, likes on your B2B Facebook page aren’t just about how popular you are. Instead, they’re a key metric in your Facebook marketing strategy. When somebody likes your B2B Facebook page, they’re initiating a relationship with your company and signaling an interest in doing business with you. So how do you keep increasing your Facebook likes and strengthen your engagement?
Try these 5 easy ways to increase Facebook page likes for B2B, and ramp up your B2B marketing:
You can use Facebook’s Page plugin to create a button or box to incorporate into a web page. Visitors can like your page without having to leave the web page they’re on. This offers an easy, low-commitment way for visitors to initiate a small-scale relationship with your organization. Put the button on all of your web pages, including blogs, landing pages, thank you pages, popups, etc. Add a like button to your page header or footer as well.
Many readers will refer to your Facebook About page to learn more about your company. Some may never visit your web site’s About page at all. Make sure your Facebook About page contains everything a visitor needs to know – contact info, opening hours, location, company and product descriptions, history, etc. Don’t worry about including too much info – visitors will only look for the info they need.
As your likes go up and your audience grows, make sure you’re holding their interest and reinforcing your new relationships with relevant posts. Stuck for ideas? How-to’s are very popular, especially if they include a video or photo. Or comment on an industry trend or development, and invite comments to get a conversation started. Or ask for content and images from your users.
There’s nothing self-serving about asking your readers to share content that’s truly of value to them. If your readers find your how-to’s helpful, for example, their contacts will find them helpful too. Suggest this to them, and include a share button so it’s easy for them to do so.
This lets you venture beyond those visitors who have liked your page and reach out to the larger Facebook world. For B2B advertising on Facebook, you’ll want to try the Custom Audiences feature which allows you to target audiences by location, employer, job title, or even people who visited a specific URL. You can see exactly how well your ad and chosen targets perform, so you can easily adjust your campaign as it unfolds. You can start with a very small budget commitment, and build up or down as you learn what works for your targets.
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