Bees are small and vulnerable. And yet they are indispensable: they pollinate, keep ecosystems in balance and enable growth. Their strength lies not in their size, but in their cooperation, resilience and the value they add. 🐝
That idea is encapsulated in the name The Bee Academy. This organisation helps IT professionals who, after burnout, stroke or other setbacks, want to find their place in the labour market again. Like bees, they play an invisible but indispensable role in our society. With the right opportunities, they can contribute, grow and flourish again – for themselves and for the organisations they end up working for.
The Bee Academy mainly works with governments and educational institutions, but is increasingly focusing on businesses as well. And that is an important step. Because inclusion is more than a social commitment – it is also an asset for employers.
Companies that open their doors to talent from vulnerable backgrounds often experience three concrete benefits:
Access to motivated IT talent: professionals who find their place again are often extra driven and loyal.
A stronger social profile: customers, partners and employees value organisations that place a high priority on humanity.
Contribution to the Sustainable Development Goals (SDGs): in particular, good health and well-being (SDG 3), decent work (SDG 8) and reduced inequalities (SDG 10).
So it's not just about filling vacancies, but about giving meaning – to people and to brands.
At Living Stone, we believe that B2B marketing is more than just promoting products or services. It's about making relevance, trust and social value visible. That's why we are proud to support The Bee Academy in their positioning and marketing.
Specifically, we help them to make their unique story – the story of the bee – resonate more strongly in the market. Not by changing them, but by articulating their mission clearly and concisely, and by making their impact visible to companies that want to put inclusion high on their agenda.
Just as bees bring an ecosystem to life, The Bee Academy helps talent and organisations grow. Every individual who finds their place again adds value. And every company that offers opportunities contributes to a more humane economy.
With small wings, you can make a big difference. That is the power of the bee. And that is the power of inclusive collaboration.
Discover more 👉 The Bee Academy