The internet can be described in many ways, but the root of its success is the power to engage people.

Benieuwd welke updates de socialemediakanalen en Google in petto hebben? Ontdek hier alle nieuwtjes waarmee ze in maart en april naar buiten kwamen!

Attract the right new hires with an employer brand. Competition comes in all forms: your business isn’t just trying to get potential clients to notice you, it also needs to attract the attention of the best prospective employees, too. How can you toot your horn the loudest or fly your flag the highest to get the attention of potential top talent? This is a job that calls for a strong and strategic employer brand! You’ve likely heard of employer brands and branding but you’d still like more information. The good news is, your company likely already has the resources, ideas and energy necessary to create an employer brand that will attract new talent to your employee pool and take your organization to new heights of productivity and success.

Een nieuwe maand, een nieuwe reeks digitale-marketingupdates en trends! We selecteerden voor jou 15 nieuwtjes waarmee je je digitaal marketingplan kunt aanscherpen.

I recently had the opportunity to participate in a sales bootcamp with HubSpot. You might be wondering why, as I’ve been doing business development at Living Stone for + 25 years … but the experience was very interesting and insightful. Joining together with a group of senior leaders from marketing agencies from across the EU and beyond, and guided by our terrific HubSpot coach David Weinhaus, we shared our experiences and learned from each other.

Er gaat geen week voorbij of LinkedIn, Facebook, Instagram en Google kondigen weer nieuwe updates en snufjes aan. Marketeers kunnen maar beter op de hoogte zijn om geen enkele opportuniteit te missen. Ontdek in dit overzicht waar je vanaf nu rekening mee moet houden in jouw digitale-marketingplan.

If your organization sells enterprise level solutions, you’re likely familiar with the concept of ABM, or account-based marketing. ABM represents the most targeted approach possible: marketing directly to a single company or organization. Under an ABM strategy, you identify the key companies that you wish to do business with, and develop a marketing approach that’s customized for each one of them.

With new drugs, technologies and treatments being launched every day, there’s a constant need for education in the healthcare world. From sales reps to doctors to patients, the demand for relevant and timely information on new developments is ongoing. For healthcare marketers, eLearning programs offer an efficient and practical way to support go2market strategies and new product launch programs, as well as a way to support end customers with information and training.

Are you sharing your reporting on your organization’s sustainability activities with your stakeholders? If you are, congratulations – you’ve taken a key step on your sustainability journey. A sustainability report is one way to share your sustainability story with your various stakeholders. However, there’s a lot more that you can do to get the message across – and a lot more value that you can derive from it. Here are six ways you can share your sustainability story more effectively: