Insights

Complex innovations, clear messaging.

We love sharing what works. Explore our insights for practical tips, proven B2B marketing strategies, and the latest trends in healthcare, engineering, and IT.

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Bart Verduyn

Managing Partner
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Recent Posts

A modern hospital scene with doctors or nurses interacting with digital dashboards, tablets, or medical devices.

From Vendor to Partner: Why Healthcare Relationships Are Changing (Part 1) (Clone)

Healthcare is changing faster than ever. By 2025, hospitals face rising costs, staffing challenges, and increasing pressure to deliver better...
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Young man calling after a crisis situation

Plain Language: Why Clear Words Matter (Clone)

We allknowthe feeling: a letter fromthe bank, a hospitalinstruction sheet, or a phonebill lands in your hands—andyoucan’t make sense of it. The words...
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Customers don’t buy features (Clone)

You and your team worked hard and long on your innovative product. You want the world to know and understand why your product is revolutionary. It’s...
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Why We Changed Our Positioning (And What It Means for Our Clients) (Clone)

For three decades, we've helped companies in healthcare and engineering clarify their positioning and accelerate market adoption. We've sharpened...
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Waarom we onze positionering hebben vernieuwd (en wat dit betekent voor onze klanten) (Clone)

Al dertig jaar ondersteunen we bedrijven in de gezondheidszorg en engineering bij het verduidelijken van hun positionering en het versnellen van...
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Where had Living Stone been hiding? (Clone)

Bart Verduyn, Founder Complex innovations clearly explained… for every stakeholder. After 34 years, our new strapline and visual identityfeel like a...
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