Turning Innovation into Commercial Success

Your product is brilliant. Your technology is ahead of the curve. Does the market really grasp the value your solution brings them? 

 

That is the challenge Living Stone and Sara Consultancy have come together to solve. We are a strategic alliance purpose-built for B2B technology companies that are ready to grow and need the right team to make it happen. 

What we bring to the table

Sara Consultancy brings senior fractional CMO leadership: commercial growth strategy, internationalization, go-to-market execution, brand and product positioning, business development, and founder coaching. Sara works flexibly, as a fully remote fractional CMO or, when speed and integration matter most, embedded in-house with your team. This means you get C-suite marketing leadership calibrated to exactly what your business needs, without the overhead of a full-time hire.

"Sustainable growth happens when commercial strategy, brand, communications, and execution work as one. That's why I've partnered with Living Stone — a highly supportive go-to-market team and a dependable partner." 

Sara Shafaq, Founder Sara Consultancy 

Living Stone contributes over 30 years of B2B marketing excellence: strategic communications, content development, demand generation, market activation, stakeholder engagement, and corporate storytelling, specialized in medtech, industrial technology, AI, SaaS, and engineering sectors.

"Sara has an outstanding ability to translate innovation and product vision into market adoption — through business development and a sales strategy, structure, and rollout that genuinely support each customer's ambitions. That connects directly to our own go-to-market expertise." 

Anne-Mie Vansteelant, Managing Partner Living Stone 

Together: strategy meets execution

Most companies face a choice: hire a strategist or hire an agency. We give you both fully aligned. Our joint offering covers the entire growth journey, from sharp market positioning and brand strategy through to go-to-market activation, sales enablement, communications, and customer engagement. One integrated team. No handoff friction. No gap between what is planned and what gets done. 

Who we serve

We work with B2B technology-driven organizations worldwide, from ambitious founders and fast-growing scale-ups to established SMEs and global enterprises, across AI, SaaS, Industrial Automation, MedTech, HealthTech, and other innovation-led industries where commercialization, market differentiation, and growth are existential priorities. 

Ready to explore what this could mean for your business?

We would love to meet over a coffee or tea and think through your next move together. If you are based in or around Ghent, come find us at Watt the Health, the hub where healthcare and technology innovation come together. Or we come to you.

Let's put our heads together. Reach out to Anne-Mie and we will take it from there.