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Insights

Complex innovations, clear messaging.

We love sharing what works. Explore our insights for practical tips, proven B2B marketing strategies, and the latest trends in healthcare, engineering, and IT.

From cat videos to conversions: why B2B marketers should embrace video

What are the most popular types of videos worldwide? According to the data-gathering organisation Statista, music videos hold the number one spot,...
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Video: A powerful tool for patient communication

Clear communication is essential in the relationship between healthcare professionals and patients. Medical treatments can be complex, and patients...
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