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Insights

Complex innovations, clear messaging.

We love sharing what works. Explore our insights for practical tips, proven B2B marketing strategies, and the latest trends in healthcare, engineering, and IT.

Why We Changed Our Positioning (And What It Means for Our Clients)

For three decades, we've helped companies in healthcare and engineering clarify their positioning and accelerate market adoption. We've sharpened...
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Multiracial business people working together inside modern office sharing ideas

Sales Enablement in Healthcare & Engineering: What's Working Right Now

Something's shifted in B2B sales over the past couple of years, and if you're in healthcare or engineering, you're probably feeling it more than...
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Doctor examining patient

More Than Words: Why Language Barriers Are Intersectional

By KadijaBouyzourn In public health, language is often treated as a technical issue. Translate the leaflet, subtitle the video, tick the compliance...
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