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Insights

Complex innovations, clear messaging.

We love sharing what works. Explore our insights for practical tips, proven B2B marketing strategies, and the latest trends in healthcare, engineering, and IT.

ChatGPT copyrights visualised

Who owns content created by ChatGPT?

The introduction of the ChatGPT chatbot by OpenAI (and its subsequent popularity) has triggered a host of questions about intellectual property and...
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Strengthen your brand through rock-solid branding and positioning

In today'sdynamicworld, it’sessentialfor companies tonotonlybuild a strong brand, but alsomaintain a clear positioning in the market. Our...
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War and turmoil: navigating global challenges in B2B marketing

How to be successful as a medium-sized B2B company in a troubled world. Strategies and the role of a B2B marketing agency in facing global challenges.
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Should you add an influencer to your B2B marketing mix?

Do you need an influencer to promote your B2B product or service? If you’re thinking of celebrity influencers like Lewis Hamilton or one of the...
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The future looks good for (AI) chatbots

The future looks good for (AI) chatbots

If you visited a website recently, you likely interacted with a chatbot. Whether they’re ‘smart’ (powered by generative AI), ‘simple’ (rule-based),...
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Dag van de zeldzame ziekten

World rare diseases day

As a B2B marketing agency that focuses on healthcare marketing alongside engineering and IT, we put a lot of effort into content marketing. Strong...
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The importance of value in B2B marketing: looking beyond price

In the current economic context, with prices and inflation rising, it is essential for B2B companies to look beyond price alone. Value has become a...
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Accelerating success: how we fuel growth for startups and scale-ups

Why do startups and scale-ups frequently turn to Living Stone? It'sdue to our open-mindedness, flexibility, and extensive experience in healthcare....
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