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Insights

Complex innovations, clear messaging.

We love sharing what works. Explore our insights for practical tips, proven B2B marketing strategies, and the latest trends in healthcare, engineering, and IT.

Why We Changed Our Positioning (And What It Means for Our Clients)

For three decades, we've helped companies in healthcare and engineering clarify their positioning and accelerate market adoption. We've sharpened...
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Multiracial business people working together inside modern office sharing ideas

Sales Enablement in Healthcare & Engineering: What's Working Right Now

Something's shifted in B2B sales over the past couple of years, and if you're in healthcare or engineering, you're probably feeling it more than...
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Doctor examining patient

More Than Words: Why Language Barriers Are Intersectional

By KadijaBouyzourn In public health, language is often treated as a technical issue. Translate the leaflet, subtitle the video, tick the compliance...
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Customers don’t buy features

You and your team worked hard and long on your innovative product. You want the world to know and understand why your product is revolutionary. It’s...
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A modern hospital scene with doctors or nurses interacting with digital dashboards, tablets, or medical devices.

From Vendor to Partner: Why Healthcare Relationships Are Changing (Part 1)

Healthcare is changing faster than ever. By 2025, hospitals face rising costs, staffing challenges, and increasing pressure to deliver better...
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Von Willebrand Disease: a common but overlooked condition

Heavy periods are often dismissed as ‘normal’ or just something women have to deal with. But what if there’s an underlying medical cause? One in five...
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From cat videos to conversions: why B2B marketers should embrace video

What are the most popular types of videos worldwide? According to the data-gathering organisation Statista, music videos hold the number one spot,...
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