Insights | B2B Marketing for Healthcare, Engineering & IT

Discover your Clarity Score

Written by Bart Verduyn | Apr 29, 2026 8:32:29 AM

Many organizations believe their story is clear. But in practice, we often see something else: fragmented messaging, explanations that become too complex, and teams each telling their own version.

Especially in healthcare, engineering and IT, this is a familiar challenge. Complex innovations require clear communication. And that’s exactly where things tend to break down.

That’s why there’s the Clarity Score.
A short test of 10 questions that doesn’t focus on what you think, but on how you actually communicate today.

The result? A clear view of where you stand and where you can improve.