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World rare diseases day
Should you add an influencer to your B2B marketing mix?
The future looks good for (AI) chatbots
Who owns content created by ChatGPT?
The importance of value in B2B marketing: looking beyond price
War and turmoil: navigating global challenges in B2B marketing
More informed buyers and larger DMUs:
Five strategies to stay competitive as a B2B company in times of rising production costs
Veeva, Showpad or both?
How can you use ChatGPT in B2B digital marketing?
Sales enablement in turbulent times
Maximizing digital content in healthcare
The most interesting reads from 2022
How do I use hashtags in my B2B social media marketing?
SEO: small effort, big impact
What does it mean to be a freelancer at Living Stone?
On demand media increasingly popular: The podcast
Hey Google, should I consider voice search in my digital marketing strategy?
Do I need to sponsor my LinkedIn posts to reach my target audience?
Be in control of your live dashboard as a customer
Is there a trade show on your horizon? With this step-by-step plan, your communications will be right on target
Digital marketing in a world without third-party cookies
Creating digital sales tools that support B2B sales conversations
The future of the internet: Web 3.0, NFTs and the metaverse
How to promote the launch of a new hospital facility or clinic
How does communication contribute to the success of your hospital?
Welcome to the “crib economy” – how marketing is changing in the Covid era
What is the service concept of your hospital?
No budget for neuromarketing? Try these ideas to learn more about your customers’ emotions and behavior
Can you read your customers’ minds? With neuroscience, we’re getting close.
Meet MUM: Google’s new game-changing algorithm
Customer lifetime value emerges as top KPI
Commercializing a new medical device? 3 critical success factors to consider
Expanding into audio: should you add a podcast to your B2B marketing mix?
Launch your HubSpot Marketing Hub with an onboarding partner
Your customer in lockdown has never been so close
Maximize the value of your webinars with a webinar hub
Build trust and authenticity in B2B marketing with user-generated content
A strong brand demands a visually well-supported story
Creating a strong brand: why it’s important
B2B video trends for 2021: spotlight on short-form video
Coronavirus creates “new normal” for B2B conferences
Marketing trends for 2021: putting the focus on building community & engagement
Branding for B2B vs. B2C: a lot more than a one-letter difference
Building a marketing database
How do I communicate about sustainability in an effective way (without nature pictures)?
Healthcare marketing in times of COVID-19 and after: in the midst of chaos, there is opportunity
Digital marketing in the Chinese market
Change management and big data analytics: need-to-know skills for healthcare marketers
The rise of the healthcare consumer: what it means for B2B healthcare marketers
Inbound marketing: are you creating the right kind of content?
Social media and healthcare marketing: finding the right approach
Getting started with customer reference marketing
What’s the state of B2B marketing today?
What are the benefits of cause-related marketing for B2B?
What are pillar pages, and how do they boost search engine rankings?
We have been awarded the Charter for Sustainable Entrepreneurship by Voka
Demand generation for B2B
Launch an online academy to keep training programs on track
Living Stone achieves Veeva Vault PromoMats certification
The importance of community building in B2B, part 2: how to develop your community
Taking the pain out of pain points
How cultural differences can impact NPS results, and what to do about it
Why you need a Customer Success strategy to help your customers succeed
The importance of community building in B2B: Part 1
B2B content marketing trends for 2020
B2B marketing trends to watch: what's hot for 2020
Share your healthcare knowledge with a micro-site or an app
B2B marketing trends to watch in 2020
How to roll out your email marketing programs in healthcare
Using social media to build healthcare communities
Best practices for your key digital marketing tools
How to develop the best (digital) marketing strategies for B2B
13 niet te missen updates van Facebook, LinkedIn, Instagram & Google
How often should you review your marketing plan?
Is Agile Marketing Right for You?
The Importance of Color in Care Homes and Hospitals
Are you doing everything you can to showcase your company’s thought leadership?
Does your business need a cost-effective way to attract more leads?
Google Marketing Live 2019: de 10 belangrijkste updates
Why sustainability marketing is important
5 options to add to your inbound marketing strategy for 2019
The new matchmaker: inbound recruiting
De laatste nieuwtjes van Facebook, LinkedIn, Instagram en Google
Employer branding is not about gadgets and gifts…
How to build your corporate narrative
Importance of a corporate narrative
Branding in the digital age – how to grasp opportunities
De 15 digitale-marketingupdates van februari & maart
The “inoffensive close” – a tactic to increase your deal closings?
De opvallendste updates van januari die jouw digitale marketing beïnvloeden
Should you switch to account-based marketing?
eLearning offers new options for go2market programs
6 ways to share your sustainability story more effectively
B2B digital marketing trends for 2019
B2B marketing trends to watch for in 2019
B2B content marketing trends for 2019
Sustainability reporting – how to get started
Create sales enablement tools that sales want to use
Aligning sales and marketing for better results
How to succeed with social media for B2B
13 digitale marketingupdates die je niet mogen ontgaan [oktober]
Voice of Customer sessions offer deep insight into your target groups
Missed opportunity: are you optimizing your sustainability reporting?
Making your mark as a healthcare vendor when your core business focuses on rare diseases
Why you should be talking about your company’s sustainability practices
5 digital marketing strategies that you need to know
How to build a digital marketing plan that works
Marketing Automation in B2B: Get the FAQs
5 tips on how to use marketing automation in B2B
Nieuwe features van Facebook, Google en LinkedIn die je social media marketing beïnvloeden – Update mei
Growth marketing for B2B: Getting started
Growth marketing for B2B
Why you need a strong relationship between marketing and sales (smarketing)
Nieuwe features van Facebook, Google en LinkedIn die je social media marketing kunnen beïnvloeden (update april)
What you need to know about social media algorithms
5 tips for more engagement on Facebook
Wat is er veranderd op vlak van digitale marketing? - Updates maart 2018
Maximize the impact of your B2B brand
How to build your B2B brand in 2018
Are you learning all you can from your analytics tools?
Should you add video marketing to your marketing plan?
12 Key Marketing Metrics for B2B
5 SEO trends to watch in 2018
5 ways a solid corporate identity can boost your bottom line
Does your visual identity support your business goals?
The value of visual branding for B2B
7 digital marketing trends for 2018
How marketing can support sales reps in social selling
How sales can be successful in the modern age
B2B marketing & ROI: The 6 Marketing Metrics Your Boss Actually Cares About
How to create a B2B marketing plan that drives sales
How to define SMART marketing goals
How to measure the success of your customer reference program
How to keep the ball rolling on your Customer Reference Program
How to launch a Customer Reference Program
5 easy ways to increase Facebook page likes for B2B
Blogging, a key element in B2B social media marketing
Social media and marketing: 5 golden rules
5 common B2B content marketing mistakes
How to market your content and get more traffic to your blog
Is social media relevant in B2B marketing?
The Toughest B2B Marketing Job: Creating effective content
How to create a B2B content marketing plan?
Welke voordelen biedt een goede rapporteringsservice?
Makkelijk online scoren dankzij een analytics tool en reporting service
A window on internal communications
What’s your brand story?
How to create a consistent visual brand identity
Creating a strong brand: why it’s important
What’s in it for you? Setting your objectives
Is it time to add a customer reference program to your marketing plan?
Branding & Positioning: What’s so special about B2B?
What is reference marketing and when do you need it?
Creating a video for each stage of the buyer’s journey
Getting started with video marketing
Digitale marketing leidt de dans in presidentsverkiezingen
Steps to shaping the right positioning strategy
What is marketing’s future? HubSpot survey shows surprising trends
Data shows Service Level Agreements help align inbound marketing programs and sales
Is it possible to fit scientific content to support marketing objectives?
Data reveals new shifts in inbound marketing; sales priorities
Three ways to kill good B2B content
Flanders Innovation Agency supports study into Living Stone’s marketing analytics service SONAR
Vlaams Agentschap Innoveren & Ondernemen steunt verder onderzoek van Living Stone’s marketinganalysedienst SONAR
A winning rationale; 5 ways reference marketing sways prospects
Why is it so hard to write effective B2B content?
Why do a marketing plan? For five solid business-focused reasons
Lead generation: van anonieme website bezoeker tot rendabele klant
Consistent zicht op de evolutie van je digitale marketing performantie
Showpad quantifies "bottom of the funnel" sales interactions
Reference marketing inspires customers to climb the loyalty ladder
Digitale marketing analytics tools: te veel om goed te zijn
Digitale marketing metrics: een vanity fair
Strengthening visual identity by telling a visual story
Why visual identity should align with business identity
Vermenigvuldig uw Lead Generation met de juiste online strategie
Hiring a marketing manager or a marketing agency?
How brand design gave firm footing to a new company
Marketing professionals, do you want to sharpen your marketing knowledge this summer?
Do you know who your ideal customer is?
Inbound marketing: the next level in online marketing.
How to create your own buyer personas
Get to know your customers better: the power of buyer personas
The three key elements for successful inbound marketing
Inbound marketing: how to get customers to actively look for you
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