Living Stone blog 3

 

 

All Posts

How to market your content and get more traffic to your blog

 

Now that you’ve developed a range of high-quality content, carefully matched to each stage of the buyer’s journey, how do you get your prospects to read it? The truth is that even the best content in the world needs help to gain the attention of targeted prospects. It's important to market your content in order to get more online traffic. The internet is the most crowded marketplace on the planet, and there are literally billions of competing voices and distractions. 

Luckily, it’s also a marketplace where targeted, trackable strategies can be very effective. And there are lots of ways to promote and create your content. But first, let’s look at why you should put as much effort into promoting your content as you do in creating it.

Why pay close attention to promoting your content?

It’s the most cost-effective way to reach your marketing objectives. Want to build awareness, for a product or on an issue? Are you hoping to strengthen your reputation as a thought leader? Or do you want to convert leads into sales? Your online content can help you to achieve all of these goals, using less budget than practically all other marketing options.

But once you’ve created your content, you need to make sure you capture all the ROI that you can on each piece, whether it’s blog post, a web page, or comments on social media.

How to promote your content?

To read about some simple, but effective ways to promote your online content, download our checklist featuring key promotional tips and tricks to get your content noticed. This ‘cheat sheet’ includes tips on maximizing the use of keywords, ways that you can get your employees to help promote content, and more.

Download ‘Promotion tactics to get your content noticed’ here and get started promoting your content:

  

Download the checklist  about content promotion

                              Arrow-PNG-HD.png

Anne-Mie Vansteelant
Anne-Mie Vansteelant
COO | Managing Partner at Living Stone

Related Posts

World rare diseases day

As a B2B marketing agency that focuses on healthcare marketing alongside engineering and IT, we put a lot of effort into content marketing. Strong storytelling and credible content creation are two powerful tools to inform and engage patients, doctors or other stakeholders.

Should you add an influencer to your B2B marketing mix?

Do you need an influencer to promote your B2B product or service? If you’re thinking of celebrity influencers like Lewis Hamilton or one of the Kardashians, the answer is probably no. But if you’re thinking of an influential person in your industry, or a top subject-matter expert, it’s something to consider, as it can add value and new dimensions to your marketing programs.

The future looks good for (AI) chatbots

If you visited a website recently, you likely interacted with a chatbot. Whether they’re ‘smart’ (powered by generative AI), ‘simple’ (rule-based), or a mix of both, chatbots are now ubiquitous across all types of websites. And this popularity is going to grow – according to market intelligence company Mordor, the chatbot market will reach $102 billion USD by 2026. And according to research firm Gartner, by 2027 chatbots will be the main customer service channel for approximately 25% of companies. In a press released issued by Gartner, Uma Challa, Sr. Director Analyst at Gartner, commented: “Chatbots and virtual customer assistants (VCAs) have evolved over the past decade to become a critical technology component of a service organization’s strategy. When designed correctly, chatbots can improve customer experience and drive positive customer emotion at a lower cost than live interactions.”